We improved El Confidencial’s app paywall, making it simpler and more persuasive while reducing friction during the subscription process. The goal was to modernize the design and apply behavioral UX principles to increase conversion rates.
The original app paywall had an outdated layout and lacked clarity in pricing options. Our challenge was to redesign it with a clearer structure and smarter interaction patterns to guide users naturally toward subscribing.
We introduced a default selected plan to reduce decision friction. Highlighting the savings (“Save €24”) on the annual plan helped direct attention to the most valuable option for both users and the business.
Two expandable sections were added at the bottom of the paywall: one detailing what’s included in the subscription and why explaining why subscribing matters. Another gives users quick access to help and contact options. This provided clarity and built trust without overloading the main interface.
Finally, the design was adapted to the app’s dark mode interface. Consistency across modes ensured a coherent experience and improved usability for users who prefer darker environments.
