I redesigned El Confidencial’s login and signup experience to unify the flow across devices, reduce friction, and improve user trust. The goal was to simplify access while ensuring clarity, consistency, and scalability.
The existing login and registration experience was inconsistent between web and app. Because this step is crucial for building engagement and retention, the goal was to unify the experience under a single, clearer, and faster flow.
We analyzed authentication patterns from major digital platforms and high-trust news sites. The benchmark focused on entry points, error recovery, and progressive onboarding—defining key principles: consistency, simplicity, and transparency.
The new design aligns login and signup into the same visual and functional flow—offering a seamless experience across devices.
Depending on whether the email already exists or not, the interface flow dynamically adapts—guiding users to login or create a new account.
This reduced confusion, improved completion rates, and streamlined the entire authentication process.
We designed and documented a wide variety of error and edge states to ensure reliability across all scenarios—such as invalid credentials, expired sessions, and network issues—creating a more humanized and reassuring experience.
Once validated, the flow was implemented on both the website and mobile app of El Confidencial. This unified design improved recognition, consistency, and user confidence across all platforms.
The redesign simplified the user access flow and unified interactions across devices. By aligning both flows and refining states, the new system enhanced usability and conversion, laying the foundation for scalable and personalized engagement.