When I’m not designing, I like exploring new places ✈ and making music ♫
Product Designer with 8 years of experience in the design world. I started as a graphic designer doing a bit of everything—branding, motion graphics, illustration, video, 3D—and gradually moved into product design, drawn by the mix of design, technology, and the challenge of turning complex concepts into simple, understandable experiences.
These days, at El Confidencial, I spend most of my time across the subscription, apps and innovation teams: conversion and retention—paywalls, pricing, checkout, onboarding—and the design system the product is built on, plus a bit of everything else when it's needed.
I like working end to end—research, problem definition, design, prototyping (sometimes in code) and handoff—and I'm interested in speeding up those workflows with AI and automation without losing quality. I also believe data is what tells you whether a solution works and how to improve it.
Outside of work, I enjoy traveling, discovering new places, making music, and learning new things.
Curious about my professional journey? My CV gives a complete overview of my experience in design—from my early years in graphic design to my current role in product design.
Download CVAt El Confidencial, one of Spain's leading digital news outlets, I design conversion and retention for the subscription business—paywalls, pricing, checkout, onboarding and cancellation—across web and native apps, and I help build and maintain the product's design system. I work end to end, from research to handoff, and measure decisions after release with analytics and A/B testing.
At Megamedia, a digital marketing agency with Mediaset as its main client, I began as a graphic designer. Over time, I shifted into digital projects for digital ecosystems, laying the foundation for my move into UX/UI design. Working on Mediaset's projects helped me understand the importance of usability and scalability in complex digital ecosystems.
My design career began at GAME, a major video game retailer in Spain, as a graphic design intern. I created visual assets for their e-commerce and marketing channels. This was my first experience in digital design, and it sparked my interest in how design impacts user behavior.
I pursued training in UX/UI design—covering research, personas, information architecture, wireframing, prototyping, and usability testing. It taught me how to connect design with user insights.
I deepened my understanding of brand systems, marketing, and visual storytelling—skills that now inform my product design work with a strong sense of visual hierarchy and brand consistency.
Multidisciplinary foundation covering graphic, editorial, and web design, along with 2D animation and fine arts. It gave me a well-rounded creative foundation.
Design, prototyping, and component systems — where most of the work happens.
AI-assisted coding for fast prototyping, data exploration, and experimentation.
Photoshop, Illustrator, After Effects — motion and graphic design roots.
A classic guide to usability and intuitive design.
A framework for collaboration, iteration, and measurable impact across teams.
A reminder to focus on what truly matters in creative work and life.
