Product Designer with 8 years of experience in the design world. I started as a graphic designer doing a bit of everything—branding, motion graphics, illustration, video, 3D—and gradually moved into product design driven by a mix of interest in design, technology, and the challenge of turning complex concepts into simple and understandable experiences for people.
I increasingly work in end-to-end processes: from research and problem definition to design and implementation. I’m interested in optimizing these workflows through artificial intelligence, automation, and tools that speed up exploration and production without sacrificing quality.
I’m also increasingly aware that data is essential to understand whether a solution works and how it can be improved.
Outside of work, I enjoy traveling, discovering new places, making music, and learning new things.
Curious about my professional journey? My CV gives a complete overview of my experience in design—from my early years in graphic design to my current role in product design.
Download CVAt El Confidencial, one of Spain's leading digital newspapers, I serve as a Product Designer. I take part in every stage of the design process—from discovery to delivery—balancing user needs with business goals. My work spans UX research, prototyping, interaction design, and close collaboration with engineering and marketing teams to ensure consistency and usability across platforms.
At Megamedia, a digital marketing agency with Mediaset as its main client, I began as a graphic designer. Over time, I shifted into digital projects for digital ecosystems, laying the foundation for my move into UX/UI design. Working on Mediaset's projects helped me understand the importance of usability and scalability in complex digital ecosystems.
My design career began at GAME, a major video game retailer in Spain, as a graphic design intern. I created visual assets for their e-commerce and marketing channels. This was my first experience in digital design, and it sparked my interest in how design impacts user behavior.
I pursued training in UX/UI design—covering research, personas, information architecture, wireframing, prototyping, and usability testing. It taught me how to connect design with user insights.
I deepened my understanding of brand systems, marketing, and visual storytelling—skills that now inform my product design work with a strong sense of visual hierarchy and brand consistency.
Multidisciplinary foundation covering graphic, editorial, and web design, along with 2D animation and fine arts. It gave me a well-rounded creative foundation.
Collaborative design, prototyping, and component systems.
I use it to fine-tune images, prepare assets, and add extra polish.
Prototyping and development (I built this website with AI-assisted coding)
Ideation, copywriting, and refining or generating code.
Fast prototyping for design-to-code workflows.
Visual exploration through AI-generated imagery (mostly for fun).
A classic guide to usability and intuitive design.
A framework for collaboration, iteration, and measurable impact across teams.
A reminder to focus on what truly matters in creative work and life.
